The Power to Persuade the Masses
Who controls the narrative matters to leaders, because stories are ultimately the primary cognitive framework human beings use to make sense
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The (In)Security Blog
The security field is full of stories with fascinating characters. I’ve had my fair share of strange jobs in this industry, but my favorite so far has been storyteller.
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Whether it's an expert interview or perspectives from my own career, I aim to take a multidisciplinary approach to everything I explore.
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About me: I'm a dual American-Israeli citizen who served in the Israeli military and currently works in the U.S. defense sector in the Washington, D.C. area.
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Jessica Lauren Walton
- Aug 7, 2023
- 3 min
Calling All Communications Strategists: America Needs Your Help
We need a plan to cultivate and harness the next generation of communications strategists to support our national security initiatives.
Jessica Lauren Walton
- Jul 17, 2023
- 4 min
What I Taught My Interns About Job Hunting
I was asked to talk about communications in the defense sector to our STEM interns. These are a few PR secrets I shared.
Jessica Lauren Walton
- Feb 6, 2023
- 4 min
3 Common Pitfalls in Defense Communications
To maintain a competitive advantage, defense communications must be both responsive and proactive.
Jessica Lauren Walton
- Dec 5, 2022
- 6 min
3 Quirky PR Ideas to Help Military Recruitment
Be entertaining, be inspiring, be real. There is already an inspiring treasure trove of stories in our military; leverage them right.
Jessica Lauren Walton
- Nov 21, 2022
- 3 min
Tips for Compelling Storytelling in the Defense Industry
Nothing connects people more powerfully than story; in today’s defense landscape, learning the art is essential.
Jessica Lauren Walton
- Oct 25, 2022
- 5 min
Overcoming the Curse of Knowledge in Cybersecurity
Confusion leads to alienation, but connection leads to comprehension. With the right story, we can get the message across.
Jessica Lauren Walton
- Oct 3, 2022
- 3 min
The Ultimate Communications Primer for the Defense Industry
Communications is the grease that keeps the wheels turning in the defense industry.
Jessica Lauren Walton
- Sep 12, 2022
- 5 min
Save the Best for First to Hook Your Reader
Readers are busy. They want to know upfront what’s new and why it matters to them.
Jessica Lauren Walton
- Sep 5, 2022
- 4 min
The Art of the Interview (Part 2)
I love the art of the interview and the lessons we can all learn from the experiences of others.
Jessica Lauren Walton
- Aug 29, 2022
- 4 min
The Art of the Interview (Part 1)
One of the best tools for capturing great stories is the interview. Whether you’re working on an article, a documentary, a short video,...
Jessica Lauren Walton
- Aug 8, 2022
- 3 min
How to Structure Your Blog Piece for Max Impact
Recently at my company, I encouraged several of the engineers on my team to promote the work in their laboratory by submitting articles...
Jessica Lauren Walton
- Aug 2, 2022
- 5 min
Complex Topic? Create a Smashing Explainer Video
Whether your organization’s goal is to prepare the homeland for natural disasters or convince the private sector to adopt better...
Jessica Lauren Walton
- Jul 25, 2022
- 4 min
Defense Professionals, Make Me Care: What’s Your Origin Story?
Defense professionals should take advantage of hero origin story structures in their communications. Our industry has rich opportunities.
Jessica Lauren Walton
- Jul 11, 2022
- 3 min
The Top 3 Cognitive Secrets Behind Storytelling
Recent breakthroughs in neuroscience reveal that our brains are hardwired to respond to story. Learn the cognitive secrets here.
Jessica Lauren Walton
- Jun 27, 2022
- 3 min
A Behind-the-Scenes Peek at a Feature Hypersonics Article
Through the stories of these scientific masterminds, the narrative around hypersonics was elevated into an epic effort.
Jessica Lauren Walton
- Jun 20, 2022
- 3 min
I Want Defense Industry Engineers to Be More Creative
Lately at the office I’ve been telling the engineers on my defense laboratory team that when it comes to communications we need to...
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